Analysing And Comparing Two Financial Institutions...

London South Bank University Course: Financial Markets and Institutions Topic: Analysing and comparing Two Financial Institutions Performances (Lloyds Bank and Triodos Bank) in period between (2008-2014) Student name: Mustafa Mohamad Student Number: 3301147 Name of Lecturer: DR Carolina Valiente Table of contents Page Numbers Abstract 3 Bank Overview 4 Introduction 4 Banks overview 5 Methodology Result and analyses 6 Analyzing Banks activities, In Term of lending, funding and misleading. 12 Conclusions 13 References 14 Abstract In this paper, aims to comparison of two financial institutions performances during the economic crisis. Answering this by analyzing which of them has been effected and unaffected during this period? Moreover did these banks increased their lending or reduced to retailer and customers. In additional have the banks received any help from the government or central bank? .Doing this by focusing on financial ratios and financial measurement ratios such as profitability ratios, liquidity ratio and leverage ratio of both banks. Both banks considered as the largest banks in value of market and social impacts in the United Kingdom. Lloyds bank is a commercial bank and triodos bank is sustainable bank. Moreover, the result of this paper determined that, the financial performance of two banks as regard to differences in their activities, return on equity and the return on assets utilization declined for Lloyds bank during the six year of EconomicShow MoreRelatedBanking Industry And Business Development Of The Uk1380 Words   |  6 Pagesthe following issues. The first section will give an explanation of high street banks and look at the brief history of Bank of England, followed by comparing their differences in several perspectives. 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Collaboration and Communication in Business Free Essays

Increasingly, employees are in jobs where interaction is their primary value-adding activity (Laudon Laudon, p. 90). List and describe collaboration and communication tools that you use regularly. We will write a custom essay sample on Collaboration and Communication in Business or any similar topic only for you Order Now How do they improve your work both in terms of the process and the product? What is the approach that organisations could adopt in relation to these tools to improve organisational performance? Fortunately (or unfortunately), I have been working with the same organization for the last 19 years. As a result, I have been witness to the evolution of my organization globally in terms of being â€Å"tech savvy† towards effective use of communication and collaboration tools. In my opinion, the more the business is facing turbulence in terms of market and/ or competitors, the higher the need emerges for collaboration and communication. In the good old days of 90’s, when we used to do business in countries, with little or insufficient IT infrastructure and capabilities, we used to still manage effectively the customer relationships and profitability of the business through telecommunication links like fax and telephones as well as F2F meetings with the stakeholders involved. Somehow, it appeared to be relatively easier to make business dealings under such circumstances. Although, it is worth mentioning, that the core value proposition of the products and/ or services during those times were considered by our customes, to be due to the high technology and streamlined product development processes of our company. With the advent of internet as a viable channel of communication and information sharing and the diversification of business into different market segments and geographical regions, it became imperative for the organization to look for easier ways of communication and collaboration. Moreover, the decline of experts with know-how or knowledge of the entire value chain of the product/ service, also calls for involvement of experts with specific domain knowledge, who need to communicate and collaborate on a regular basis, within the framework of certain rules. Starting from end nineties, we started using Lotus Notes as one-stop tool for both communication and collaboration. Since this was primarily driven by the operational level, lots of other strategic and operational tools for communication and collaboration were built around this tool. However, due to various reasons like re-organisation, diversification, cquisitions etc, this tool went on to assume a mammoth shape, lost connectivity to more up-to-date state of the art tools and was dragging down the business globally in terms of communication and collaboration. Moreover, the hierarchy of the organization was also responsible for taking a pragmatic approach towards decommissioning of this tool and creating a mo re flexible IT architecture, which can be agile and can integrate with state of the art tools across the various areas of business like marketing, product development, product delivery, logistics and supply chain and after sales services to customers. In the last 2 years our organization has moved to MS based office tool suite including tools for communication and collaboration. The legacy systems of LN are getting decommissioned and huge LN DB’s were converted and transferred to more easily manageable and accessible DB systems. Right now we are using Passport based tool suites where individual applications communicate with each other and augment the ongoing, required collaboration among the various entities of the organization. It is true that most part of the organization is adding value to the communication flow through the effective use of tools, but at the same time, more emphasis is put on sharing and storing key, useful information to be used by anybody in the organization, who may need it, e. g. by creating internal blogs or Wikis with managers motivating and/ or incentivizing information and know-how sharing. Useful collaborative tools like Live Meeting, Telepresence etc can ensure participation from different locations at different time zones, sharing the same level and content of information. Collaboration, the ability to work together especially in business is raising key concerns for organizations taking on new approaches to improve performance and outcomes. Because leaders are looking for positive signs that acquiring collaboration tools will impact the bottom line, an organization may also need to consider its communication and collaboration practices. According to research and best practices, the combination of several factors may help steer collaboration to achieve business results, through empowerment, culture, and technology. Some practical examples of each of these factors that are causing collaboration to work in business are mentioned below: Empowering People through Communication and Collaboration Empowerment is a form of approval for individuals and teams to make decisions. Starting with executive collaboration, key leaders of your organization may need to support shared goals for empowering people if they don’t already, through communication and collaboration. The reality of collaboration for leadership is through empowerment. By embracing a model of operational coordination across teams and departments, collaboration can basically drive motivation and engagement. In Harvard Business Review’s Aligning Strategy with Technology, the chapter â€Å"Empowered† dives into an example of empowered sales teams to develop sales solutions using video at Black Decker. Video as a communication form is extremely popular. Because of the complexity of Black Decker’s many different products, the sales staff is able to document challenges in the field and quickly communicate how power tools are used on job sites. As the authors Josh Bernoff and Ted Schadler pointed out, these useful bits of information also benefit senior management, corporate marketing, and public relations. Bernoff and Schadler use the phrase â€Å"highly empowered and resourceful operatives† – dubbed HEROs as characteristic of empowered teams like this example at Black Decker. In fact, the authors’ research study shows a high proportion of information workers, by industry and job type, especially marketing sales in technical products and services that are empowered to create similar customer solutions. Creating Value in Collaborative Culture The collaborative culture of an organization stems from its’ shared beliefs, values, and business practices. Author and business consultant, Evan Rosen says collaboration is about creating value. In Bloomberg Businessweek, Evan Rosen emphasizes every worker contributes knowledge to the business. Using an example at Dow Chemical, he writes, â€Å"The day’s sales and inventory numbers are shared with everybody in the company, including the people doing the heaving lifting on the front lines. Dow acknowledges that people will do a better job when they know their actions contribute or detract from business results. † Taking a step further, former CEO of Campbell Soup, Doug Conant, is famous for handwritten notes to employees celebrating their contributions. Recognition through these and other high value communication practices further strengthens a collaborative culture. Establishing a Technological Framework for Collaboration Collaboration tools essentially provide a technological framework to enable people and groups to work together. But adding new collaboration tools into the enterprise does not change things overnight. Where does an organization begin to design a technological framework? A gap analysis of workflows is often necessary and can help in redesigning processes. Furthermore, an organization’s specific data, based on activity in the organizational network, including sales, customer services and support, product development, and even external resources, can be collected, analyzed, and better routed to teams. This social intelligence can help everyone be informed. Tony Zingale, CEO, of Jive Software ‘sees change the way work gets done’ – referring to the communication and interactivity of social software like Jive. And reports are showing cost efficiencies, speed to market, and greater pool of ideas and innovation through collaboration, which are passed on to the customer through cost savings and better products. How to cite Collaboration and Communication in Business, Papers

Perverse Audit Culture and Accountability

Question: Discuss about thePerverse Audit Culture and Accountability. Answer: Introduction The modern world with a rising economic infrastructure requires new and modern tools and techniques to overcome the constraints of a growing world. The economic condition of the world is booming at its peak and every organization working in this environment needs to keep an innovative tool to evaluate its own nature and condition of the business. The industries need to look after the financial part of the company, which is one of the core areas involved in the smooth movement of a business. The proper analyzing of the income and expenditure is essential through proper evaluation of the statements and information of facts, which are relevant and verified (Geerts et al.2013). This report deals with the basic auditing practices, which are done by every organizations present in an economy in order to evaluate the process of production and set policies and regulations in order to gain competitive edge in the market. The report also emphasizes on the role of auditors and how the work of auditing is important to every organization throughout the world. Brief overview of the topic as covered in the article including the nature of the auditing issue The topic covers the problems arising in HIH insurance leading to its collapse which is stated to be the biggest tragedy in the Australian Market. This article focuses on the auditors independent issue and other ethical considerations that affected the firm badly along with the other parties related with the firm including the policyholders. The problem related with auditors independence is being analyzed and proper recommendations are suggested which HIH insurance could have done to avoid such an issue. Auditors independence- Audit independence issue played a major part in the collapse of HIH insurance. The auditors should be given enough liberty to provide an impartial prospective in the evaluation of results regarding the presentation of audit and its report (Blay and Geiger 2013). According to the reports of HIH Royal Commission, the royal commissioner revealed that Arthur Andersen was not self-regulating himself in his work and had not proficiently enacted the duties of an auditor. Three former partners of Andersen acted as the HIH Board of Directors who continued to receive fees and that generated the threat of familiarity because of a close personal relationship which restricted Arthur Andersen to work independently. APES 110 Code of Ethics takes into account the liberty matter with Section 290.28 of new policy from July 1, stating auditors of listed and public interest firms should converse with governance people in the firm continuously about stuff related to independence (Tepalagul and Lin 2015). Ethical Issues and their financial and non-financial consequences on stakeholders Ethical issues that generated in the audit profession triggered a collapse of HIH insurance. Ethical behavior in corporate world is the values and principals one works on. It so happens that professional auditors do sometimes get stuck midway that crop up from professional predicament. Auditors need to abide themselves by the ethical standards so that the shareholders get a fair deal. Objectivity, confidentiality, integrity, professional behavior and professional competence are the five principles that bind the work frame of auditors (Knechel et al. 2012). During the period from 1997-2000 HIH insurance paid Arthur Andersen around $5.1 million as audit fees and with $2.8 million going in the non-audit section. Adding to that Andersen earned around $5.097 million from auditing the monetary declaration of HIH insurance and $2.824 million from contribution in non-audit services. The issue that strikes here is that was providing Arthur Andersen with non-audit services ethical on the part of the management keeping in mind the best interests of shareholders. The HIH insurance management was uncertain in escalating the total of audit fees supposed to be paid to Arthur Andersen; Andersen wanted to lessen the quantity of service rendered on the HIH audit. Jeffrey Simpson , an ex-accountant of HIH insurance affirmed that the close association of HIH insurance management and Arthur Andersen facilitated HIH insurance to adopt aggressive accounting policies. As Andersen was also assigned to non-audit services, the real job should have been to take care of third party policies and to present the shareholders with a fair value of opinion with real picture existing in companies audit report. In case of HIH insurance, stakeholders were at plenty and the firms downfall did affect them badly. The collapse of HIH insurance was due to major players like Regulators, auditors and the Government. The shareholders of HIH suffered losses on their investment and certain reports that did the rounds after its collapse is that their insurance contracts were not privileged and claims not rewarded. APES 110 Code of ethics states that there should be credentials and recognizing the threats related to independence (Martinov-Bennie and Mladenovic 2015). When safeguards are essential to reduce a threat to an acceptable level, one need to document the nature of threat and reduce it to a satisfactory level. Analysis of the problem in the context of relevant ethical theories and agency theory Agency theory defines that as a consequence of information asymmetries, principal do not have enough reasons to trust their agents. Principal do seek to determine these anxiety by putting accordingly mechanisms to bring into line the iterests of agents as well as principals and to diminish the scope for information asymmetries and opportunistic actions. Difference in motivation and information asymmetries lead to apprehend the dependability of information causing to impact the trust level that principals will have on their agents. It is the duty of the auditor to verify the exactness and accuracy of the information offered by corporations. He plays the role of a mediator between the management and the client of this monetary information. To lessen the information asymmetry the auditor needs to communicate with those in need of the information he presents. Recommendations The above report analyzes the different roles of auditing which is important for all the organizations to overcome the weak links present in a firm. With respect to the company taken into consideration which is HIH, it can be observed that a good governance can be reachable through proper policies and administrative actions. The implementation of the best practice of ethics and governance is also important for the company to achieve its goals. Good corporate governance will be helpful to create a good working environment to reach success and to analyze the main problems which are the reasons for the failure of the company HIH. A good and sound auditor will demolish the poor management and problems resulting out of lack of skills and attention. The liability for performance and integrity in the internal system of the company can be rectified too. The auditing process provides a good administrative policies and regulations which enables the management to differentiate between the diffe rent operations and should act for the best interests of the company (Craig, Amernic, and Tourish2014). The line of authority and delegations and development of code of conduct to cover up the legal and management guidelines is an important way to monitor and review the strategic operational and projects integrated (Gray and Laughlin 2012). Conclusion The report justifies that the best corporate governance practice is required to allow good financial performance and increase the returns for the shareholders. The lapse in the monitoring model is a factor for the disregard of the principles of good corporate administration. HIH failed in attaining the periodical evaluation of the corporate practices and the policies and regulations of the company. This led to the collapse in all the sectors of the company. Thus new effective methods need to be introduced to achieve the goals of HIH and the need of a auditing and a sound auditor is required to help gain the competitive edge of the organization. Reference Blay, A.D. and Geiger, M.A., 2013. Auditor fees and auditor independence: Evidence from going concern reporting decisions.Contemporary Accounting Research,30(2), pp.579-606. Carnegie, G.D. and OConnell, B.T., 2014. A longitudinal study of the interplay of corporate collapse, accounting failure and governance change in Australia: Early 1890s to early 2000s.Critical Perspectives on Accounting,25(6), pp.446-468. Craig, R., Amernic, J. and Tourish, D., 2014. Perverse audit culture and accountability of the modern public university.Financial Accountability Management,30(1), pp.1-24. Geerts, G.L., Graham, L.E., Mauldin, E.G., McCarthy, W.E. and Richardson, V.J., 2013. Integrating information technology into accounting research and practice.Accounting Horizons,27(4), pp.815-840. Gray, R. and Laughlin, R., 2012. It was 20 years ago today: Sgt Pepper, Accounting, Auditing Accountability Journal, green accounting and the blue meanies.Accounting, Auditing Accountability Journal,25(2), pp.228-255. Knechel, W.R., Krishnan, G.V., Pevzner, M., Shefchik, L.B. and Velury, U.K., 2012. Audit quality: Insights from the academic literature.Auditing: A Journal of Practice Theory,32(sp1), pp.385-421. Martinov-Bennie, N. and Mladenovic, R., 2015. Investigation of the impact of an ethical framework and an integrated ethics education on accounting students ethical sensitivity and judgment.Journal of Business Ethics,127(1), pp.189-203. Tepalagul, N. and Lin, L., 2015. Auditor Independence and Audit Quality A Literature Review.Journal of Accounting, Auditing Finance,30(1), pp.101-121.

Journal Article Review for Business Marketing Research Paper Example

Journal Article Review for Business Marketing Paper Therefore the advertising dollars involved have increased as the NFG has been able to attract ewers of teams not participating in the game. The research used Trail and Sesames (2001) Motivation Scale for Sport Consumption (MASC.) to Judge motives of spectators to watch when their team was not playing. The MASC. method concluded that participants In the study viewed drama, skill, and social as the key factors In deciding If they will watch a game/event when their favorite team is not participating. Analysis: The articles conclusions identify drama, skill, and social as the most important factors In attracting premiership of non-affiliated fans of the teams participating. This Influences the relationship between sports leagues/teams, television networks, and advertisers. Looking at It from the perspective of a professional league,team, these 3 factors are important as they would like to create a fan base thats independent of what team is playing and follows the league in general. The NAB has accomplished this by marketing around the skill level of their players. Through external analysis of their customer base, they are able to identify their customers needs and wants. Over the last 30 years, the NAB has been able to market their superstars to attract outwork TV deals and advertisers, For example, In the sasss the NAB revolved around Magic Johnson and Larry Bird. In the late asss and through the offs, the league shifted to Michael Jordan as their center piece and enjoyed the most success theyve ever had. In the early part of the asss, there was a lack of compelling super stars and the league suffered in popularity. We will write a custom essay sample on Journal Article Review for Business Marketing specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Journal Article Review for Business Marketing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Journal Article Review for Business Marketing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Additionally the overall behavior of marquee players was a problem which labeled the league as full of thugs and criminals. This can be perceived as a weakness In the NAB marketing strategy as Its dependent on the character of their super stars. Recently though, the NAB has been revived with an influx of young, talented, well behaved good guys led by Lebanon James, Deanne Wade, Carmela Anthony, and many others. The most successful example of sports marketing to customer needs is the NFG. As the article stated it is the bench mark for sports marketing. Even more than the NAB, they have been able to appeal to consumers, and by extension advertisers, by offering an unmatched dramatic, skillful, and social experience. Top NFG players such as Peyote Manning are announces names. But Deanna n t ten NFG NAS created a social atmosphere round the game such that everyone, regardless of whos playing, is looking forward to their annual super bowl party. The business to business implications are greater for the NFG than any other league, and this is exemplified in the insane cost for a 30 second ad spot during the super bowl. The authors of this article use complex mathematical models to conclude what many consumers feel; without DORM, consumers have a reasonable willingness to pay (WET) a price that would allow all parties involved to be profitable. Therefore DORM may have a negative impact on their bottom line as many music pirates prefer legal content without restrictions. Article Review 3 Padlocking: International Journal AT Automotive electronic Ana Management little Dealer-carmaker relationship: the theories of the duality of trust and of power- dependence Authors: Nadia, Canonical Link: http://tiny. C/Dyads This article discusses the relationships between an automotive manufacturer and its independent distribution network, namely car dealers. A large portion of the vehicle manufacturing cost is taken on by the dealers, so a strong working business relationship is required between the MOM and the dealer as they are the main distributed of vehicles. The author concludes that the essential positive fa ctors in retreating this relationship are trust and fairness between the auto maker and the dealer. While the MOM/dealer relationship is most negatively affected by power and conflict. Trust fairness in the relationship will enhance collaboration with the dealers, allowing the MOM to implement new policies which require national or global compliance from their dealer network. Finally, the author concludes that to create a atmosphere of cooperation from their dealer network, investment in non-coercive and fair policy is a must. This article highlights how dependent automotive Memos are on their dealer striation network. For car makers their dealer network may be more important than for other Memos of consumer products as consumer products have many retail outlets to distribute their product. The relationship model outlined in the article suggests that trust and fairness are keys to bringing the dealer on board. Dictating policy by request and recommendation is much more likely to get results than through threats and legal action. While this study was done in the Italian marketplace, this hypothesis is being proved out in the current trouble TOYOTA is having with their safety and quality robbers. Of course there are many other factors involved as this is a hugely complex situation, but TOYOTA dealers are standing behind the company and they are able to coordinate a large recall efficiently (considering the circumstances and bad PR). This type of dealer commitment is bred by trust and fairness that TOYOTA employs when interacting with their dealer network. Additionally to trust and fairness, the influence of power completes the carmaker-dealer relationship. An authoritative stance is necessary and useful at times to gain compliance from dealers. Making sure the dealer understands that the auto brand (thus the MOM) is the biggest factor in selling vehicles, creates a dependency of the dealer on the MOM. My personal experience working at 2 large auto-suppliers over the past 10 years, I can confirm that many Memos apply a similar type of trust, fairness, and power relationship towards their suppliers. This fits into the competitive analysis model as the Memos have identified that they have an upper hand with the dealers (and in my case, supplier), but also clearly understand that a fair approach based on trust is in everyones best interests.

henry the jew essays

henry the jew essays Films that are based on novels when compared often have many similarities and differences. The Beach directed by Danny Boyle and starring Leonardo DiCaprio, Guillaume Canet, Robert Carlyle and Virginie Ledoyen. The genre of this film is Adventure/Drama because of the intense moments in the movie and because the movie is one big trip to an island. I think this film is overwhelming because of the extreme details. For instance the starting of the film when Richard describes how travelling should be done, I also love this film because of the unique The Beach is about a traveller named Richard (Leonardo DiCaprio) who sets off to Thailand searching for an adventure. Accepting every offer, he feels like nothing can stand in his way. When he is lying in his bed that night he hears an obnoxious Scottish man named Daffy Duck (Robert Carlyle) who breaks into his room and tells Richard about an exquisite beach. The following day he finds a map to this infamous beach; when going into Daffys room to thank him he finds him dead. Richard immediately accepting the offer of the map goes and asks two other people to join him on his trek, Francoise(Virginie Ledoyen) and Etienne(Guillaume Canet) who also accept the challenge. When getting there they discover a dope field run by Thai drug lords they manage to escape only to find a small village run by happy people. The village people easily accepted them as a part of the group. A leader runs them named Sal(Tilda Swinton) and everything is fine until a series of critical events happen; a shark attacks three village fishermen, Richard begins to go insane and the secret of the beach begins to be exposed to the world. This story takes place in Thailand and more specifically in the city of Koh Panhagen and in the isles of Likewise, to the book the movie has the same plot along with the same setting and most of the ...

By the way vs. As a matter of fact

By the way vs. As a matter of fact By the way vs. As a matter of fact By the way vs. As a matter of fact By Maeve Maddox A reader from Brazil asks for clarification on the expressions â€Å"by the way† and â€Å"as a matter of fact,† having heard that they are interchangeable expressions to be used when a person wants to change the subject of a conversation. by the way As one of its earliest meanings, the expression â€Å"by the way† had the literal meaning of â€Å"along the way† in the sense of something happening in passing on a journey. For example, â€Å"I lost my money by the way.† The use of â€Å"by the way† in conversation is figurative. A person thinks of something else while in the process of talking: We went to the Crystal Theater over the weekend to see Titanic. By the way, while we were there, we bumped into Leroy and his new girlfriend. The expression does introduce a new subject, but not as a deliberate ploy to change the subject. The new subject has been suggested by something already being talked about. as a matter of fact This expression means, â€Å"in fact, really, actually.† Its strongest use is to correct a falsehood or misunderstanding, as in this example: Most people probably believe that the actress Judy Holliday, who acted the part of a dumb blonde in Born Yesterday, was really of low intelligence. As a matter of fact, she had an IQ of 172. In its weakened use, â€Å"as a matter of fact† still means, â€Å"in fact† or â€Å"actually,† but not in the sense of correcting a falsehood. It seems to be used as one might say indeed for emphasis or contrast. Here are some examples from the Web: I asked my sister if she drank diet soda. She told me that she did. As a matter of fact, she was getting ready to crack one open that moment. At 12 years old, I wasn’t a fat kid. As a matter of fact, I was pretty skinny. The weight isnt going to instantly fly off in the first week. As a matter of fact, I gained weight before I started losing. I am doing so well in my health. As a matter of fact I have dodged several colds that my husband has come down with. Yes, you have to deal with co-workers. As a matter of fact, you have to interact with them daily. It is possible that someone uncomfortable with the turn a conversation has taken might use one of these expressions to introduce an entirely new topic, but that is not their general function. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Regarding Re:How to Pronounce Mobile48 Writing Prompts for Middle School Kids

Health Systems and Healthcare Systems Coursework - 2

Health Systems and Healthcare Systems - Coursework Example The major role of management is decision-making and deliberation on affairs of the institution. Management hires employees, develops team spirit, and creates congenial working environment. Financial management entails investment decisions, marketing, and purchasing assets and requirements by organization (Singla, 2008, p.38-40). The management of an institution involves four major doctrines that help in understanding specific concerns arising from the management of healthcare. First is the traditional bureaucracy that stresses on proper structure, chains of hierarchy of command, and performance accountability. The other doctrine is the new public management, which lay emphasis on changing organization into competitive firms to enhance service delivery. Professionalism in an organizational management assumes that persons work best and limited supervision when they have trust from the organization. Finally, the management model provides ‘Japanese’ organization model, which advocates for solidarity through pride and a sense of identity in the organization as a major motivating factor among employees (Hunter, 2007, p.56). Apart from the four defining doctrines, healthcare management has other features concerning the daily operations in service delivery. Health care management involves series of consultations in the different stages of hierarchy with different implications. The implications could imply as seeking views in decision-making process and formulation of plan of action. Consultations can be through stakeholders or representative organizations. Management also has values affecting decision- making on approach to healthcare. Such include equity, efficiency, choice, gender balance, transparency, and accountability, solidarity and staff involvement in decision-making. Healthcare management involves assessment of appropriate

Music and Mind Essay Example | Topics and Well Written Essays - 1500 words

Music and Mind - Essay Example This paper aims at presenting further research in addition to those previously covered in recitations and lectures. It also aims at presenting new and more challenging ideas to critically understand the subject. Similar to language, music is a manifestation of the human spirit. Music practitioners have been able to convey messages to mankind that would have otherwise been impossible to convey. Music integrates the mind, body and spirit. Music has both beneficial and non-beneficial effects on the human brain. These effects could either be instant or even long lasting. Some effects of music are improving verbal IQ and evoking some colors in the mind. Music also said to help one see happy faces all round. Music and behavior has been previously researched using researches like the Mozart effect. This effect involves a brief effort that is passive with a transient effect. It states that if a person listens briefly to something, they receive a long-term benefit on their lives1. Some people also tend to think that listening to music for young children helps solve their problems. Music has also had transfer effects involving learning of a single task that influences the learning of another. On transfer effects of cognition, it has been found that learning how to listen to music results to an increased reading score. Those who listened to music achieved a better pitch as well as phonemic awareness. It was therefore confirmed that transfer effects did influence the learning to read that involved sounding out words2. Several reports have also shown that music making increases creativity. Under Neuromusical Research, it has been discovered that the human brain has enough ability to respond as well as participate in music. Music is a trait of mankind that is species-specific. The musical brain starts operating at birth where it persists throughout a person’s life. This has been

Egocentricity of Pechorin vs Jason Essay Example for Free

Egocentricity of Pechorin vs Jason Essay In this essay I will compare the egocentricity of the characters of Pechorin from the Russian novel, A Hero of Our Time by Lermontov, and Jason from the Greek Tragedy Medea, written by Euripides. I have selected the topic of egocentricity or self-absorption for it is prevalent in both works in respect to Pechorin and Jason where they show little if any regard for anyone but themselves throughout the works. However the time differences and social and cultural conditions of the time and place the works were written must be taken into consideration. I feel that the theme of complete selfishness and the consequences that follow is strongest in respect to Jason and Pechorin and I will compare and provide evidence for such an argument in both works. I will start by analysing Jasons utterly selfish behaviour throughout the Ancient Greek play Medea, written by Euripides. Jason is a completely egocentric character but he doesnt have as much depth or complexity as Pechorin in A Hero of Our Time which is partly due to when this play was written in ancient Greece. Society was very different people were devouted Pagans and lived in a world of superstition. Also literature was no way near as advanced however Medea still contains the fundamentals such as psychology. Jason is motivated solely by self-interest, his only motivation to court Medea in the play is the fact that she has mystical powers to get him what he wants; the Golden Fleece, for which he will get a generous reward in return. Jason even allows Medea to kill her own brother out of lust and be banished from her homeland forever by her father as a consequence. Unfortunately Jason is to self-involved to even comprehend how his Actions would affect Medea and their children. Again we see further evidence of Jasons egocentricity when he divorces Medea and abandons his kids for Glauce, princess of Corinth. He doesnt consider the affect on Medea and their children for he is blinded by his selfishness, he doesnt even mind that they are going to get banished as long as he increases his political and social status. His only defence is that he will one day be king and they will inherit the kingdom, which has no validity for he has already betrayed her trust and showed no sign of guilt and is just trying to justify himself. Even the nurse says that his marriage is for social status not love, Jason has betrayed his own sons, and my mistress, for royal bed.i Unfortunately we dont get to see Jasons interaction with friends in this play, which I would guess to be very short sighted and shallow as usual. Jason seems to have an extreme lack of morals when it comes to his own actions such as abandoning his wife and kids simply for political gain. Also his motivation for this immoral action was money and political power not love for Glauce, which is immoral. The final similarity between the two characters is regret. Jason ends up in deep regret for his action for the outcome is the death of his new wife Glauce and his children as well as his almost social castration as a result. He learns that egocentricity leads to self-destruction for you lose sight of other peoples feeling and dont take them into consideration. Where Jasons Character differs from Pechorin is in respect to his emotion place in the work and his inability to except his faults. Jasons only real sign of emotion throughout the play is the within respect to the murder of his children. What? Killed my sons? That word kills me.ii This shows the pain he must have felt inside with this loss. Jason also seems to have an inability to admit his faults. He is blinded by his self-involvement, which is evidence of insecurity for living in your own world protects your from reality. Finally I feel that Jasons role in the play is more of a villain, which could be because the play is mainly Medeas view. A template of how not to get caught up in shallow insecurities, where as Pechorin in A Hero of Our Time is portrayed as more of a modern Hero where he has faults which make him easier to relate to and a much more believable character. Pechorin is also a portrayed with an immoral and selfish attitude in the Novel, A Hero of Our time. Yet Pechorin is given a lot more human characteristics and is described in much more detail with points probing on the physiological aspects even though its just pre-Freud. It was written 2332 years after Medea from a different culture and is a much larger work therefore is bound to be different in style. Pechorin is definitely as selfish as Jason is, if not more so. He uses all his so-called romantic relationships to gain control and domination over the hearts of young women. Firstly with Bela he trades her for a Horse he stole. How immoral is firstly stealing and then trading a women as an object? Because of this her father is killed and her brother rides off so shes left with literally nothing. He soon got bored of her and barely felt anythin at her death. Later on in his relationship with Princess Mary he is similarly selfish. He wants Princess Mary for shes in high demand as wee as a challenge and he feels the need to win her, in part of this was due to his old friend Grusnitski who also desired Mary. Pechorin saw this as a challenge and didnt even consider the effect it would have on Mary and Grusninski and didnt really care for hes caught up in his own world. He even sets out to destroy Grusnitskis reputation and ends up killing him. He is also very immoral in respect to the treatment of friends such as Maxim Maxyvich. He is disrespectful towards Maxim for he feels that he is now old and useless to him, which is shown at their unexpected reunion where Pechorin is very selfish and immoral. Pechorin also experiences regret like Jason in Medea, but his regret builds up and turns into bitterness. Passions are merely ideas in their initial stage. They are the property of youth, and anyone who expects to feel their thrill throughout life is a fool.iii Pechorin has not been able to find true passion or love throughout his life. He has quickly got bored of every relationship he has been in and is bitter to the fact that true love has never found him. Evidence that he could once feel emotion would lie in when he felt joy in the memory of the sulphur springs. Now this has forced him to become callus and use everyone to hide from his empty heart. However Pechorin does admit he has faults, Ambition has been crushed in me by circumstances, but it comes out in another way, for ambition is nothing more than a lust for power and my chief delight is to dominate those around me.iv But doesnt justify them or even try to change. I believe his self-analysis is shallow and this ties in to his duality as a person, which prevents him from expressing emotion. For a long time now Ive lived by intellect, not feeling. I weigh and analyse my emotions and actions with close interest, but complete detachment. There are two men within me one lives in the full sense if the word and the other reflects and judges him.v Finally I feel that Pechorin is portrayed more as the new Hero of our Time.vi Who isnt old fashioned but strong and unconventional with human faults that we can relate to therefore hes definitely the protagonist of the novel and an affective chara cter.

Post-apartheid Segregation in South Africa Essay example -- South Afri

All men should be treated as equal. However, some people think they are superior to the others. For almost fifty years, South Africans were segregated by apartheid, a system that separated South Africans by their skin colors. The purpose behind this system was to separate the colored people from the whites in favor of white minority to have power over the black majority. Many people had to move out of their homes in designated â€Å"White† areas even though they already settled in the areas before the system was established. This system officially came to end in mid 1990’s when Nelson Mandela came to power. However, the remnants of apartheid still exist in South Africa. Thus I decided to investigate the causes of segregation in South Africa. Apartheid started in when the Group Areas Act was introduced in 1950. This law drove the black people from the designated â€Å"White† areas in order to attain more perfect segregation. According to Outcast Cape Town by John Western it stated, â€Å"up to 1 in 10 Capetonians (nearly all mixed-race â€Å"Coloureds†) were ejected from their homes, in order to achieve a more perfect segregation† (Western, 1981,1996). Consequently, so many people lost their homes where they lived for their whole lifetime and had to move out to the outskirts of the cities. The government officials claimed that the law was to prevent any racial conflicts. Western stated, â€Å"†¦ segregation is in the interest of all, is enshrined in the â€Å"friction theory†¦ the belief is simply that any contact between the races inevitably produces conflict† (Western, 1981, 1996). It’s a pretty good allegation for introducing the law by saying that â€Å"we want peace amo ng every people†. However, in truth, the law only benefited the white minority. The g... ...riority." New York Times, March 23, 2012. https://blackboard.syr.edu/bbcswebdav/pid-3178578-dt-content-rid-8098063_1/courses/33750.1142/Polgreen 2012.pdf (accessed March 5, 2014). Teppo, A, and M Houssay-Holzschuch. "Revolution for Liberalism." Canadian Review African Studies. (2013). https://blackboard.syr.edu/bbcswebdav/pid-3178564-dt-content-rid-8098064_1/courses/33750.1142/Teppo and Houssay-Holzschuch 2013.pdf (accessed March 4, 2014). Tony, Samara. "Cape Town After Apartheid Crime And Governance in the Divided City." (2011). https://blackboard.syr.edu/bbcswebdav/pid-3178520-dt-content-rid-8098076_1/courses/33750.1142/Samara 2011.pdf (accessed March 5, 2014). Western, John. "Outcast Cape Town." (1981, 1996). https://blackboard.syr.edu/bbcswebdav/pid-3178075-dt-content-rid-8094165_1/courses/33750.1142/Western_excerpts.pdf (accessed March 5, 2014).

A Critique of “Who Needs College?” Essay

Meaghan O’Hare Professor Haytham Mahfoud LIBS-3003-02 September 22, 2013 A Critique of â€Å"Who Needs College?† In her essay â€Å"Who Needs College?† Linda Lee addresses the issue of whether or not a college education is necessary in order to have a successful life. Lee believes that too much importance is placed on going away to school and getting a degree when it is very possible to find a job and learn valuable life lessons without it. While many would strongly oppose her position on this topic, it has been proven time and time again by numerous individuals that a bright future is well within reach without having to obtain a degree. Going to college is considered to be one of the most important parts of a person’s adult life. Lee focuses on this unnecessary pedestal that the college experience is put on. Kids treat it as an excuse to party and do not place the same level of importance on it as their parents do. Lee had this realization with her own son when she thought about how she was â€Å"paying $1,000 a week for this pleasure cruise† (52). This lead her to pull her son out of school until he was ready to go back and be serious or find a job to occupy his time more efficiently. Her son went on to have many different jobs. They were not the most glamorous, but taught him independence and how to be responsible with his own money. Lee argues that this life path got her son to a fulfilling place where he was enjoying what he was doing and had found a good job where a promotion was in his near future (2). This end result is typically why students go through college in the first place. Throughout the essay, Lee uses multiple statistics in order to back up her position. This is useful because it helps the reader understand that the point being made is a valid one. Lee goes on to make references to people ranging from her hair colorist all the way to Bill Gates to prove that a degree is not necessary to go places in life (52). It is helpful that she also has the advantage of being able to say her son benefited from this way of living. This broadens the audience immensely because the varying age  groups can relate to the different examples and statistics used throughout. Lee makes a very refreshing point and is correct when asking the question of why so many people feel it is necessary to go to college. It is always assumed that after graduating high school, college is the only acceptable step a young person should be taking. These are very high expectations that put a lot of pressure on the ones who might not be ready yet. It is much more practical to focus on what you are passionate about first and then going back to school instead of the other way around. Lee states that â€Å"†¦most kids today view college as a way to get a good job† (52). This only sets graduates up for disaster when they go out into the real world and find out that they cannot find a job as easily as they thought they would. Making it seem like getting a degree is the only way to get places in life is entirely the wrong impression to be giving. Furthermore, while the notion of bypassing a college education is unheard of for most people, it is very possible to be successful without one. Lee thoroughly believes that going to college should not have to be expected from everyone. Referencing the experience she went through with her own son and how he left school opened her eyes and lead her to ask the title question of â€Å"Who Needs College?† Earning a degree may be essential for those who wish to pursue a career in medicine or law, but is not always helpful to those who do not have similar goals. Multiple statistics are used throughout in order to validate this. Lee opens the door for many who might not have thought skipping out on college at first or altogether was an option. It is more then possible to learn the same important lessons and find a good career and now, thanks to Lee, awareness can be raised. Works Cited Lee, Linda. â€Å"Who Needs College?† Perspectives on Contemporary Issues: Readings Across the Disciplines. 4th ed. Ed. Katherine Anne Ackley, Boston: Wadsworth/ Gengage Learning, 2005. 51-52. Print.

Sport: Teacher and Softball

Katelyn Poremski 3-8-13 English 100 Final Draft Softball is not just a Sport Softball is not just a sport to me. Sports can be used to learn life lessons in ways that they help shape attitude, portray passion, develop personality, and teach companionship. â€Å"When life throws you a curve ball† means that when life gives you obstacles to overcome. This is a quote relating to life incorporating baseball or softball in to it, using â€Å"curve ball† as a synonym for obstacles. Softball, along with other sports, is a great way to learn life lessons and is not just a sport.A sport, such as softball, is something that many people can benefit from. All ages, starting at 5 can enjoy the game of softball. We, as humans, benefit from learning, enjoying each others’ company, and overcoming and making progress in the game. These concepts can also be related to everyday life because we do each of these things every day. As people, we also need an outlet for our emotions and hardships that we face; softball can help us with this. Instead of taking out anger on another person, we can take our anger out on slamming the pitch and making a home run out of it.If you look at this from a more meaningful prospective, you can take your anger in life and always come out on top if you handle each situation in a positive and professional way. Softball also teaches people to have passion. I give a lot of recognition to the sport for teaching me to have passion not just in the game, but in life. Softball gave me something to be passionate about and also taught me to continue being passionate about other things such as my school work, and being successful.If I did not have softball in my life, I do not even know where I would be today because it was the first thing that I was passionate about. Since I was passionate about softball for all my life, it has given me great opportunities. The best opportunity it has given me is being able to go to a college that I love an d also being able to play softball. If I wasn’t as determined and passionate about softball I would have not gotten the opportunity to play at Point Park University. Being an athlete of softball has taught me so much in life. Having a great attitude while laying a sport was not always easy; however, I knew that if I did not have a good attitude I would not do well. This idea, also, carried over to everyday life. If I did not have a good attitude when I woke up in the morning was like if I did not have a good attitude going up to the plate when I was up to bat. I knew I would fail if I did not have this positive attitude. Softball also can teach people to express themselves. I would not be the person I am today if I did not have softball to help shape the person I am. It taught me to communicate as a teammate and be respectful to the other team.I also interpreted this in to my everyday life. If I did not communicate on the field, or if I did not communicate with my friends I w ould not have successful relationships with people. Also, if I did not respect people, people would not show any respect for me. In conclusion, softball has not only helped me in life with teaching lessons and shaping me as a person, but it has helped a lot of other people as well. Softball, along with other sports, is an exceptional outlet for dealing with emotions and hardships, let alone also teaching great life lessons.

The Need for Achievement, Power and Affiliation Essay Example

The Need for Achievement, Power and Affiliation Essay Example The Need for Achievement, Power and Affiliation Essay The Need for Achievement, Power and Affiliation Essay Management is one of the primary functions of administrative sections especially that of the business organizations. Why is this so? Primarily because of the fact that the major function of this particular sector in business establishment is to manage the way by which the business enterprise deal with the employees which it gets its company strength from. Being able to make amends with the way the management deals with the organization’s workforce is one way by which the business entity is ensured with the success that it aims to achieve in the future. (Greenwood, 2005, 12) This is the primary reason why management could not passively deal with the issues that concern the employees especially when dealing with the retail practices of business (Leat, 2001, 21). In this paper, the concepts and principles of management and its capability to handle the challenge of motivating people shall be introduced, thus discussed, through the statements that relate management with ht personal and organizational development of the employees within the company. The Need for Achievement, Power and Affiliation There are different elements that particularly lead people to performing well in job. Whatever those elements are, they all support the ways by which employees become better acquainted with their goals of gaining several achievements, ample power or authority over others and their need of being affiliated with the organization as it is. The said factors shall be discussed as follows: (A) The factor of fear Fear, especially at the workplace could give both positive and negative results to the employees. In a positive way, it could be used as a wake up call to the less-motivated ones to improve their performance in completing their own tasks. Fear in many ways could be used to remind the employees of their responsibilities towards their companies which may have been lost because of long time routinary work. In some ways, fear could also be utilized as a motivating factor for employees to acknowledge the authority of other employees in the company whereas they are further encouraged to do their best to find favor in the eyes of their employers and senior co-workers. On the other hand, fear, if not utilized well, may case an employee to loose his enthusiasm towards the job. As for example, if an employee is advised to improve his performance by an employer with an angry voice, the real idea behind the advice of helping the employee gain progress for himself may be set aside and fear may cause the employee to loose interest and worse, he could even decide to quit his job. (B) The Factor of Learning Learning spurs up further individual improvement. When a person s bale to learn something new from his job, he is further inspired to work better to learn even more. This is the reason why many business consultants advice that one key to employee-management relationship success is the capability of the management to provide shifting responsibilities to the employees whereas they are able to learn new things every now and then and thus gain a certain level of self-satisfaction. In this regard, there are four main ways by which learning contributes to an employee’s working performance. The said ways are s follows: Learning as a way of human motivation: As earlier pointed out, learning is a tool which helps motivate a person’s eagerness to continue performing well at his given tasks especially when he is able to gain added knowledge or skill from what he does. In other words, the tasks he performs are then used to become links to his self-improvement as an individual and as an employee as well. Learning as a way to reduce stress: When a person learns from his job, he is able to focus more on the benefits that he is able to gain from performing well in his duties than he is able to focus on the stress that his job brings him. Thus, through this, his focus on making a good impression to his employers through the outcome of his job is well enhanced and is not dimmed by self-pity and stress.

Leadership in Nursing

Leadership in Nursing Mahoney (2001) points out the importance of developing future leaders among nurses. Leadership qualities are often required in nurses’ work, especially when they treat people who work in the top-management sector. According to Curtis, DeVries, and Sheerin (2011), everyone who is responsible for assistance, and everyone who is considered an authority (for example, medics who treat patients) is a leader. Leaders among nurses are involved in development of treatment methods; they improve treatment and provide new approaches (Cook, 2001). Along with this, we consider leadership not a specific skill or a group of skills, but an example of proper behavior (Cook, 2001). Leadership also includes an example of perfect performance. Main goal of every leader is not to just control others, but to organize and plan all actions of other employees, as well as to create all necessary conditions for them to benefit from work (Jooste, 2004). Many experts defined leadership in different ways, but some features are common for a lot of different definitions. Most authors agree that leadership includes influence; it develops within groups, it depends on a particular goal, and it is present on every level (Faugier Woolnough, 2002). There are a few different types of leadership. For example, there is an autocratic type of leadership that excludes any participation in decision-making (Curtis, DeVries, and Sheering, 2011). At the same time, bureaucratic type of leadership implies strict adherence to established system of rules and regulations. Another type of leadership allows other employees to search for a best decision, considering different solutions, and making employees participate in planning and in success of the overall work (Fradd, 2004). Another type of leadership is called laissez-faire leadership, and it gives employees almost total freedom in decision-making and goal setting. This type is described by Faugier Woo lnough (2002) as the most risky one. The most flexible type of leadership is situational leadership, where a leader switches among different styles, depending on a situation and a particular goal. We considered the basis of a leadership theory and common types of leadership. Moiden (2002) states that theory is used to describe reality, while various types of leadership are different ways to implement such a theory. Every organization has to consider different approaches and choose a style that corresponds to particular goals. Choosing a necessary style, an organization must look for a best performance in various conditions. Here the point is to provide highest efficiency in any circumstances (Moiden, 2002). We also have to highlight the key difference between leadership and management. Leaders provide motivation, proper vision, and inspiration, while managers provide control and planning (Faugier Woolnough, 2002). Transformational Leadership VS Transactional Leadership According to Outhwaite (2003), transactional type of leadership requires certain skills which can improve everyday routine and increase its efficiency. The main goal of transformational leadership is to ensure that all members of team cooperate and benefit from innovations. Good leader is able to assess everyone’s potential and interests of any particular employee, sorting tasks and involving members of a team depending on their individual skills. In turn, such an approach helps the leader develop his or her leadership abilities, which creates necessary environment for the further development of their careers. According to Outhwaite (2003), leaders must be able to determine obstacles and possible conflicts, in order to solve any problems at the very beginning. Leader should be close to the team, participating in the process, and staying in touch with all members of the team. When a leader is an important part of the team, he or she serves as an example, and is able to estimate all difficulties, goals, and perspectives. Thus, a real leader must be responsible and qualified. While the goal of transactional leaders is to provide effective everyday work, transformational leaders must help employees unleash and develop their full potential. This type of leader should create the necessary direction and motivate everyone to focus on necessary tasks. According to Cook (2001), transformational leader must influence others, giving them understanding of most important goals. Faugier Woolnough (2002) point out the importance of articulating and developing necessary vision among different members of a team. While transactional leaders should provide efficient management, transformational leaders, must be able to increase possibilities of employees, and so provide better conditions for the entire project. De Geest et al. (2003) describe feature of transformational management on the example of Magnet hospitals. They illustrate how development of leadership positions improved the level of treatment among employees, as well as patients. These hospitals provided a number of innovations, creating the atmosphere of trust, providing highest ethical standards, and estimating all possibilities of development in future (De Geest et al., 2003). Authors note that leadership skills are mostly important today, when directions of health care change all the time, due to technological innovations and increase in demand among patients. Authors state that such a type of leadership provides much higher level of satisfaction among employees, therefore creating necessary motivation and increasing performance. In turn, such changes provide higher level of satisfaction among patients. According to De Geest et al. (2003), leaders have to implement democratic, efficient, and supportive methods, to provide non- stop development, and guarantee benefits for both patients and employees. Transformational leadership considers interpersonal relations between the leader and other employees, which is why we must mention empowerment (Hyett, 2003). Empowerment gives nurses confidence and will to act efficiently in any circumstances. Implementing a team approach, leaders must be able to create strict boundaries and formulate clear goals. The team must be supported on every stage of the process. At the same time, Welford (2002) notes that a nurse manager must be able to create a balance between the use of power and democratic methods, in order to avoid abuse of power. Hyett (2003) focuses on the atmosphere of trust and respect, defining it as the key feature of transformational leadership. Clinical Governance VS Shared Governance Generally, clinical governance is a relatively new approach, which implies the National Health Service’s control over the quality of service, as well as provides new standards of treatment. Moiden (2002) writes about the creation of necessary environment to improve clinical service. Modern standards of UK government imply new types of leadership that are able to support diversity among employees, building a strong community at the same time. Scott and Caress (2005) note that development of leadership approaches is necessary for professional development of staff. Shared governance is one of methods used to realize such a goal (Hyett, 2003). First of all, this method implies empowerment of all staff, making them able to work on common goals and participate in decision making process. Rycroft et al. (2004) call it multi-professional care. Scott and Caress (2005) note that this approach helps to decentralize management, motivating staff to work together, and increasing responsibil ities. This method provides much better results than a classical system of hierarchy. It increases motivation and satisfaction of staff, which makes employees want to make significant contribution, using their creativity and improving their most useful skills. Skills and Knowledge of a Nurse Leader Obviously, leaders must have necessary knowledge of management. They have to create proper atmosphere within a team, as well as understand necessary details about finances and economics. Mahoney (2001) notes that leaders must also have knowledge of evidence-based outcomes. However, according to Mahoney (2001), this list of skills is not complete, since every nurse leader also must be competent, and creative. Leaders must easily collaborate with other workers and stay up to date about all changes in standards of treatment. Not only have they to be aware of the latest medical trends, but also to implement these standards and make sure that they are applied efficiently. Moiden (2003) notes that leaders must be able to understand needs of staff, creating necessary conditions for work, in order to increase productivity. Strong leadership is based on three main things, such as influence, authority, and power (Jooste, 2004). Taking into account modern tendencies in management, we can conclude that a leader must use influence more, trying to use less power. A leader must be able to find common ground in every situation, negotiating with staff, motivating and persuading them. Author highlights three necessary methods that help improve communication between workers and a leader, such as instructions, caring relationships, and modelling, which is supporting a point with examples. De Geest et al. (2004) sorts necessary skills, and creates a list of five necessary practices for leaders, including modelling, inspiring, motivating to act in a certain way, challenging, and encouraging. A leader must be able to correctly assess contributions, creating the atmosphere of competition among employees, therefore encouraging them and increasing performance. Mahoney (2001) states that such an approach helps the leader to focus not only on leadership issues, but on the whole team as well. Practice Settings Hyett (2003) notes that most health visitors have no necessary mechanisms of self-control, which could help them make decisions and take them out of a self-led environment. In such conditions, nurses don’t initiate changes, since such initiatives don’t find support. As a result, most active nurses lose their confidence and don’t feel able to support their colleagues. Fradd (2004) states that such problems are the most important issue in a context of motivation, noting that the lack of motivation directly affects the quality of medical care. Often managers don’t pay necessary attention to self-esteem of staff, focusing only on a range of medical services, and so increasing dependence, and decreasing motivation. Hyett (2003) states that such conditions may be the reason for workers to leave their job, or even change their line of work. Every time when a nurse leaves a position, an organization faces the need to find new employee, and so spend extra time on t raining. In turn, it means additional costs on training and recruitment. According to statistics based on focus groups, most nurses describe leaders as enthusiasts, who can easily show them necessary direction, inspire them, and support them with necessary advice. Rycroft-Malone et al. (2004) claims that nurses don’t want a leader who will speak from the position of power; a real leader must have enough knowledge, and be able to collaborate with others, working on the same goals, managing them, and demonstrating his or her developed skills. Social Context Nurse leaders participate in every stage of work, providing effective management. We can see how leadership changed through time, moving towards smart management, and excluding the role of overpowering. According to Jooste (2004), now difference between lower, middle, and top management slowly disappears, because leaders of each level are no more limited in their tasks. Now each leader must be flexible and able to act in unexpected situations. This fact leads to wider responsibilities, and so to new standards of health care. Large et al. (2005) consider a leadership program of the Royal College of Nursing. This program of political leadership includes several steps. First of all, leaders should be able to estimate the most important issues, creating a proposal for change. They must involve more participants in discussion, talking to both supporters and opponents of each project. Leaders must build communication and deliver effective messages, creating healthy environment for collaboration between different parts of an organization. Education Cook (2001) points out the importance of investment in education. We must teach nurses how to be a leader. Cook insists on including leadership into the basic nursing curricula, also noting that such a type of education must be available not only during training, but also during their careers. Such an approach is wide, and we can consider its benefits on the example of evidence evaluation. Nurses must be able to analyze evidences and make decisions based on the strongest evidence. To make it possible, we need to provide nurses with necessary knowledge, as well as to train them. They must be able to adapt to unexpected circumstances, and make decisions fast and effectively. According to Moiden (2002), we must provide nurses with understanding of possible situations, and with necessary knowledge, so they could find solutions for unexpected issues. To support the use of transformational leadership, NHS created the Leading an Empowered Organization. They hope that such incentives will help nurses develop and realize their authority and responsibility. This program defines the goal as an ability to take risks, solve unexpected problems, and develop autonomy. Along with the Leading an Empowered Organization, another program was created to help nurses discover their leadership qualities. It’s the RCN Clinical Leaders Program (Faugier Woolnough, 2002). New Challenges and Opportunities Jooste (2004) states that health care constantly produces new challenges and changes the environment for nurses. They must be able to react to unexpected events immediately, take the initiative and make important decisions. This all is impossible with the old hierarchic approach to leadership. New approaches make it possible to introduce new methods of motivation, creating necessary conditions for talking, listening, and encouraging. Hyett (2003) describes leadership as an ability to develop new methods and introduce new systems, in order to provide understanding of a desired vision. Now we are saying that everyone can be a leader, since all a future leader needs is a number of certain skills and practices. First of all, nurse leaders must be flexible, confident, and have necessary knowledge (Hyett, 2003). Empowering Patients Fradd (2004) states that only those organizations that have good leaders are able to satisfy patients. Most patients assess medical care depending on the nurse’s behavior, so this profession is one of the most important medical professions in the context of individual trust. A patient can be more or less involved in care, and in this case everything depends on the nurse. Many patients understand features of their disease, or at least want to be as informed about it, as possible. Thus, patients must be involved in discussions, getting necessary information about features of their treatment. Patients need to talk to nurses, and nurses have to be able to argue with patients, as well as to reassure them, and give them necessary information in an understandable way. According to Outhwaite (2003), nurses must be able to protect interests of the patient, in case if a doctor places his own opinion above patient’s opinion. According to Welford (2002), transformational leadership is a method that allows followers participate in important process along with a leader. This method also provides a flexible structure of management, which helps both the leader and followers adapt to fast changes. Mahoney (2001) states that getting rid of hierarchical structures, organizations are able to form strong teams, where all experts and professions collaborate, and so increase performance of the entire organization. As a result, both patients and nurses are satisfied, and this result helps add value for customers and for staff as well. This is an example of an essay. Don’t present it as your own work, since it wouldn’t pass a plagiarism check. If you’re looking for qualitative and affordable college papers, just contact us now!

Business Forms Available Under UK Law Essay Example | Topics and Well Written Essays - 1000 words

Business Forms Available Under UK Law - Essay Example Characteristics †¢ The sole trader possesses all the assets of the business. †¢ He or she is directly liable to any debts incurred by the business. †¢ The business is easy to dissolve since no formalities or paper works are required. Examples of some of the most known sole trader business include the Donald Trump organization, owned and managed by Donald trump who is also the founder of Trump entertainment Resorts. b) Company This is an association of individuals united by a common objective and normally come together with the intention of achieving specific goals. Companies are in two major categories; private and public. The difference between these two is that whereas public companies have the right to sell their shares to the public, private companies do not and neither do they trade their shares in stock exchange (Liu Post, 2014). Characteristics of public companies †¢ Have the right to sell shares to the public. †¢ Can trade shares in the stock exchange. †¢ Have a limited liability status. Characteristics of private companies †¢ Do not trade shares in stock exchange. †¢ Only requires a maximum of fifty members. †¢ Normally run and owned by family members and relatives Examples of public companies include Microsoft and IBM while private companies comprise of Cargill and Publix. This is a single business whereby two or more persons share ownership (BIS, 2013, p. 3). In this business, it is a requirement that each member participates in the contribution of all aspects such as capital, skills and labor. Partnerships are in three categories; Joint ventures, General and limited partnerships.

History Essay Example | Topics and Well Written Essays - 1250 words - 20

History - Essay Example The magnitude of this case was clear from the onset as the burden of proof was left in the hands of top government legal practitioners. No greater expectation was put on the side of the petitioner, Mr. Lochner, whom many thought, would lose. The case was about the working environments in the bakeries and Mr. Lochnerhad been fined by the court for extending the working hours for his employee thereby bridging the rules stipulated by the state. The working hours in the bakeries were to be not more than 10 hour a day averaging to about 60 hours a week (Bernstein, 2005). However, Mr. Lochner argued his case based on individual contract and that the state policing power had no rights in interfering in such private issues. The Supreme Court ruling on this case would spark serious indifference that would be felt over a long period (Bernstein, 2005). The sitting judges of the Supreme Court at that time lead by Justice Peckam who declared their decision voting 5-4 in support of the case (Bernstein, 2005). They argued that the contracts in the bakery were a matter that would be derived from the Fourth amendment. The Fourth Amendment stipulated that "All men are by nature free and independent, and have certain inalienable rights, among which are those of enjoying and defending life and liberty, acquiring and possessing and protecting property: and pursuing and obtaining safety and happiness (Bernstein, 2005)." The ruling cited supported the ruling by arguing that the state had no right in how an individual entered into a contract. This was in reference to a previous case in 1897 between Allgeryer and Louisiana in which the liberty of contract clause was due applied (Bernstein, 2005). This was mainly geared to put off the foreign investors from the competition with the already bakeshops in the state. Their decision would later be termed as judicial activism in favor of individual interest and the supporting economic liberty while depriving

Compare and contrast Essay Example | Topics and Well Written Essays - 500 words - 9

Compare and contrast - Essay Example For the third paragraph, it talks about the comparison and contrast of the form. The form is the description of what can be seen in the painting such as the color, geometric forms, lines, contrast of dark and light colors. It talks more on the appearance of whatever that can be seen within the artwork. For the last paragraph, it talks about the feeling of the writer about the paintings. The painting entitled â€Å"The Last Supper† was originally painted in the 15th century by Leonardo da Vinci during the Renaissance period. It is a piece of artwork painted directly on a wall in Santa Maria delle Grazie, Milan with a measurement of 450 by 870 centimeters or 15 feet by 29 feet. Leonardo da Vinci painted the mural on a dry wall which means that it is not a true fresco. He sealed the stone wall with a layer of pitch, gesso and mastic then paint onto the sealing layer with tempera or in a permanent fast-drying painting medium consisting of colored pigment mixed with a water-soluble binder medium. In the year 1518 to 1594, Jacobo Tintoretto painted his own version of â€Å"The Last Supper† in San Giorgo Maggiore, Venice. He painted on oil on canvass with a measurement of 12 feet by 18 feet, 8 inches. The paintings painted by da Vinci and Tintoretto are a group of people in a room particularly Jesus Christ and his twelve disciples. In Tintoretto’s painting there are other people that can be seen such as the servers and many flying images on the both sides of the top but in da Vinci’s painting only the portraits of Jesus and his disciples or apostles. Both of the paintings portray the reaction shown by each apostle when Jesus said that one of them would betray him. The effect of his words leads them to a visible response. All of the twelve apostles have different reactions to the news, with different levels of anger and shock. In da Vinci’s painting, he grouped the apostles into four groups of three united by their posture and gesture, with Jesus in

CRISP methodology

CRISP methodology Well we got 2 data sets to analysis using SPSS PASW 1) Wine Quality Data Set and 2) The Poker Hand Data Set. We can do this using CRISP methodology. Let us look what is CRISP by wikipedia CRISP-DM stands for Cross Industry Standard Process for Data Mining It is a data mining process model that describes commonly used approaches that expert data miners use to tackle problems. PASW Modeler is a data mining workbench that enables you to quickly develop predictive models using business expertise and deploy them into business operations to improve decision making. Designed around the industry-standard CRISP-DM model, IBM SPSS PASW Modeler supports the entire data mining process, from data to better business results. CRISP DM, Clementines own lightweight methodology of 5 stages Business Understanding, Data Understanding, Data Preparation Modelling, Evaluation and Deployment. CRISP Methodology Business Understanding: Understanding the project requirements objectives from a business perspective, and then converting this knowledge into a data mining problem definition Data understanding In this step following activities are going on, Data understanding, Collecting Initial Data then describing Data, Exploring Data and lastly verifying Data Quality The data preparation phase Tasks include table, record, and attribute selection as well as transformation and cleaning of data for modeling tools.Cleaning Data using appropriate cleaning and cleansing strategies then Integrating Data into a single point. Modeling: Selection and application of various modeling techniques done in this phase, and their parameters are adjusted to optimal values. Basically, there are more than one technique for the same data mining problem type. Some techniques have specific requirements on the form of data. Therefore, stepping back to the data preparation phase is often needed. Steps consist of Generating a Test Design, Building the Models assessing the Model Evaluation Building of model (or models) takes place in this phase. Before proceeding to final deployment of the model, it is important to more thoroughly evaluate the model, and review the steps executed to construct the model. Deployment In the final stage Knowledge gained is organized presented so that an end user can easily use it. As per the requirements this can be a report or a complex data mining process. Normally Customers carry out the deployment step Wine quality data set Wine quality is modeled under classification and regression approaches, which preserves the order of the grades. Explanatory knowledge is given in terms of a sensitivity analysis, which measures the response changes when a given input variable is varied through its domain The red wine data set contains 1600 samples out of which I have selected 200 random samples and doing the analysis(Data mining cannot discover patterns that may be present in the larger body of data if those patterns are not present in the sample being mined ) .So I selected the data set bearing in mind. The data set I have selected has high confidence. With measurements of 13 chemical constituents (e.g. alcohol, Mg) and the goal is to find the quality of red and white wine. Input variables 1 fixed acidity 2 volatile acidity 3 citric acid 4 residual sugar 5 chlorides 6 free sulphur dioxide 7 total sulfur dioxide 8 density 9 pH 10 sulphates 11 alcohol Output variable is quality (score between 0 and 10) CRISP methodology has been followed through out the phase .By checking the web site and resources learned about the wine domain .the next step was to check whether incorrect, missing or abnormal values in the data set end ensure the data quality. Data quality of the data set is very good. PASW Data stream classification of red and white wines Classification for Red and White wine 2 data sets red wine and white wine have been imported using variable file nodes Use of type node here is to describe the characteristics of data. . The Classification and Regression (CR) Tree node is a tree-based classification and prediction method. Similar to C5.0, this method uses recursive partitioning to split the training records into segments with similar output field values. The CR Tree node starts by examining the input fields to find the best split, measured by the reduction in an impurity index that results from the split. The split defines two subgroups, each of which is subsequently split into two more subgroups, and so on, until one of the stopping criteria is triggered. All splits are binary (only two subgroups) Red Wines variable importance White wine variable importance From variable importance diagram we can say that important attribute to determine Red wine quality is pH. The variable importance is in the order pH, citric acid, chloride as shown in the figure1. But for determining White wines quality the most contributing attribute is chloride and 2nd attribute is Alcohol. Analysis and conclusion The above generated tree consists of nodes and its children. The top node represent the total number of wine samples and how many number belongs to different categories(1 to 9).The first split is on chloride. This implies that most of the wine belongs to chloride level0.041.We see that good quality wine has chloride level It has been found from count Vs Quality graph that how many belongs to good quality categories. Alcoholic concentration of white wine samples is more than that of red wine sample. Good wines normally have high concentration. So we can conclude that White wine samples are good. In the white wine chloride level is normally high that implies it has got good Aroma. Where as in red wine the citric level is between particular levels that shows the red wine is very tasty!! PASW has got a number of 2-D and 3-D charts like bar, pie, histogram, scatter etc for time being I am using linear graph and 3-d scatter graph. You can use any of the graph as per the requirements. Some graphs are easy to interpret .Let us consider a 2-D graph between most contributing variable pH and quality from the graph it is clear that the relation ship between pH and quality is in such a way that if pH is in between 3.23 and 3.27 quality is good. Quality is very low for 3.38 and 3.50.We can plot similar graph between quality and citric acid or towards what ever contributing variable then find out the relation ship between them Let us plot a graph between chloride and Quality for the white wine. In the below figure it shows the quality is very good when chloride level below 0.036.And quality in the range 5 to 6 when chloride level is above .048. Like this if plot a graph between quality and alcohol we will see the quality is too good if alcoholic concentration in between 12.5 and 13(as per the sample I have analyzed) 3D graph which shows the relation ship between alcohol, quality and chloride level of white wine from the 2d analysis it was shown how the quality is being affected by single variable. If the one variable does not tell about how quality being related we can check relation ship between 3 variables using a 3d graph. It is having 3 axes. How Regression is useful In this multiple regression ,Predictors such as (Constant), alcohol, fixed acidity, residual sugar, chlorides, volatile acidity, free sulfur dioxide, sulphates, pH, total sulfur dioxide, citric acid, density determine the value of quality. Below gave a Pasw stream for regression. Each by changing the independent variables value we can get value of dependent variable quality. With the help of a hypothesis we need to understand and build a relation ship among the variables. To predict the mean quality value for a given independent variable (say volatile acidity) we need a line which passes between the mean value of both quality and volatile acidity and which minimize the sum of distance between each of the points and predictive line. This fits into a line. The Poker Hand Data Set Each record is an example of a hand consisting of five playing cards drawn from a standard deck of 52. Each card is described using two attributes (suit and rank), for a total of 10 predictive attributes. There is one Class attribute that describes the Poker Hand. The order of cards is important and there are 480 possible Royal Flush hands. Below discussing about how to determine poker hands using data mining. I am considering classification only. If we consider clustering/Regression it does not make any sense PASW MODEL CLASSIFICATION USING CRT ALGORITHAM We got training and testing data set .First applying a model on training data set. Source file is a Comma separated file (CSV) with 1 million rows. It is difficult to do analyse on this input data set so selected sample data set and doing the analysis. Problem faced The given source data was not in a meaning full format so I have given meaningful attribute name and Values by using Vlookup function in MS excel, now the data has become more meaning full and it looks like below. Data cleansing is very important and comes under data preparation phase of the methodology Accuracy of predictive model The accuracy of predictive model is checked by analysis node. It has been found that accuracy is 90%. Using the Algorithm need to predict any of these: 0: Nothing in hand; 1: One pair;2: Two pairs;3: Three of a kind;4: Straight;5: Flush; 6: Full house;7: Four of a kind;8: Straight flush;9: Royal flush; Let me say what did I understood from the diagram. Rank2 (rank of card2) is most contributing variable to predict poker hands. It is clear that Rank of 1st, 4th and 2nd cards are more contributing than suit of those cards. The different section of pie chart represents number of cards in a particular poker category. Blue represents No Poker; Red represents ONE PAIR, Green represent Royal flesh How Pasw helps to do classification Pasw has got number tree constructing algorithms(CR, c5.0) to do classification. I considered Classification and Regression (CR) though this is not a time efficient algorithm time complexity is more when compared to c5.0)I selected CR.The data set I have got is simple one and I am not considering the deep analysis all I need to do is to predict poker hands so CR can do it. Below shows the constructed tree using CR (Ashort description of tree already given above) Analysis Data has been classified into Training set and Testing set .Here most of the data set into a training set and small portion of data is used for testing.After a model has been processed by using the Training set, we can test the model by making predictions against the Test set. Since the data in the training set already contains known values for the attribute that you want to predict. Below giving the portion of training set being used. Abstract Now-a-days Using the high power computing and information technology enables to collect store and process complex Marketing data. Data mining is used to extract knowledge from this marketing data. This report discuss about Data mining process, short discussion about different mining techniques such as classification tree, neural network, Regression and their application in marketing domain. My report Also cover different type of analyzes and tasks being used Introduction From the given topics I have selected the topic Data mining and Knowledge discovery for marketing since my cup of tea is Business and computing. I would always like to do research in Business analytics .Well let us look at what is data mining Data mining is the process of discovery of interesting, meaningful and actionable patterns hidden in large amounts of data . This is one of the tools to transform data into information. It is widely used in almost all fields of science and business profiling practice such as marketing, fraud detection, and scientific discovery. The technique to uncover pattern on data can also apply on sample data .so the sample data should be so the sample should be a good representative of larger data set. data mining can not find out the pattern which may be present in larger body of data and not contains in the small sub set of data. So this is very useful when sufficiently represented data are collected Most well known branches of data mining is knowledge discovery or KDD It derives knowledge from input data .This knowledge which have got from the process will become additional data and can be used for further discovery in related field normally an analyst can analysis and predict it.DM can generate thousands of pattern but all these patterns are not interested and useful. In this I am considering Data mining in a marketing field prospective. The data coming from different sources like transactions, loyalty cards, and discount coupons; customer complaint calls public life style studies using this data we can make Target marketing like n to identify appropriate customer segments for new marketing initiatives n determine customer purchasing pattern over time n associations/co-relations between product sales, predict based on such association I mean cross market analysis n what type of customer buys what type of product that is customer profilin n Predict likelihood of customer churn and target those likely to leave with retention campaigns n Customer requirement analysis like Identify the best products for different groups of customers and Predict what factors will attract new customers n Provision of summary information such as Multidimensional summary reports and Statistical summary information (data central tendency and variation) Another question is why can not we go for a traditional data analysis instead of data mining? Answer is the field like marketing has tremendous Amount of data and it has multi dimension and complexity.A Marketing firm would likely to segment their customers into similar groups or clusters in order to better understand consumer behavior and more effectively market their products. In the past for a small business initiatives did not have trouble to understand their customers. They knew what they have to do once a customer approach them .Todays business is more competitive, more customer oriented, more products oriented so it is very difficult to understand the customer behavior, wants, needs the hidden relation ship between the data and preferences. With the help of data mining an analyst can deliver timely, personalized promotional offers. Normally in the huge DWH data mining environment data coming from various sources integrated and put it in data warehousing. Various data mining soft wares like teradata intelligent miners are used to mine Tera bytes of data and find market prediction. As I mentioned the DM is a Tools for developing predictive and descriptive models. Some are statistical method such as regression. Other use non statistical method like neural networks, classification trees. Here I considered some important tools then their How Classification trees are being used in marketing data mining Classification tree partition the data to maximize the difference in the dependent variable. it is also called a decision tree. Aim of classification tree is to classify the data into distinct groups or branches that create the strongest separation in the values of the dependent variables.The tree can identify segments. This can be helpful when a company is trying to understand what is driving market behavior. It detects nonlinear relationship. The tree growth is through series of steps and rules .say for example sales pieces were mailed to 100000 names and yielded a response rate of 2.6%.the first split is on gender. This indicates that greatest difference between responders and non responders is gender. We see that males are much more responsive than females. We would consider males the better target group If we stop after one split. Our goal is to find out group with in both genders that discriminates between responders and non responders. In the next level split male and female groups are considered separately The second level split from the male node is on income, this implies that the income level varies in most between responders and non responders among the males. For female greatest difference is among the age group .It is very easy to identify the group with the highest response rate. Lets say that management decides to mail only to groups where the response rate is more than 3.5%.the offers would be directed to males who makes more than  £30000 a year and female over age 40 Some typical Classification tree Algorithms are 1) C4.5: Quinlan, J. R. C4.5: Programs for Machine Learning. Morgan Kaufmann., 1993. 2) CART: L. Breiman, J. Friedman, R. Olshen, and C. Stone. Classification and Regression Trees. Wadsworth, 1984 Linear regression and its applicability in marketing Knowledge of deviation from normal is very important for a marketer. In the past such deviations were very difficult to detect. Now-a-days data mining tools give great flexibility to detect and classify these changes. It is a statistical technique that quantifies the relationship between dependent variable and the independent variable, these are continuous. Consider the below equation, it shows a relation ship between sales and advertising along the regression equation .Our goal is to predict the sales based on the amount spend on advt. Plot a graph sales vs. advt that would be linear. A key measure of the strength of the relationship is the R-square. It measures the amount of overall variation in data that explained by the model. More than 70% Of the variation in sales can be explained by variation in advertising. Some times the relationship between sales and Advt is non linear (may be curvilinear) .By using the square root of advertising we are able to find better fit for the data. When building targeting models for marketing, risk and CRM, it is common to have much predictive variable. Using multiple predictive or independent continuous variables to predict a single continuous variable is called multiple linear regression .Targeting model created using linear regression is generally very robust. In marketing they can be used alone or in combination with other model. Neural Networks and its applicability in marketing Neural network does not follow any statistical distribution (Neural network is very vast topic a complete discussion is beyond the scope of this report) .it is modeled after the function of the human brain. The process is one of pattern recognition and error minimization. we can say it as nodes that are arranged in layers. The figure tells simple neural network with one hidden layer. Data has been classified into training and testing set (before the process).Then weight or input is assigned to each of the nodes in the first layer. During each iteration ,the input are processed through the system and compared to the actual value .the error is measured and fed back through the system to adjust the weights. The weights get better at predicting the actual results. A error limit is defined and it check with the error limit the process finishes when the minimum error limit reached One specific type of neural network commonly used in marketing uses sigmoidal functions to fit each node. This technique is very powerful in fitting a binary or twoilevel outcome such as response to an offer or a default on a loan Neural network not only pick linear data but also do a good pick up with non linear relation ship in the data. So this allows fitting data which is not possible to fit using regression. One disadvantage we can say that the result of neural net work is some what difficult to interpret A brief description on how Clustering can applicable in data mining Cluster analysis Cluster analysis group respondents with similar behaviors, preferences, or characteristics into segments. By doing so we can understand important similarities and differences between the respondents. Analyst can use this information to develop targeted marketing strategies, or to provide subgroups for analysis. In market survey data, clustering enables market researchers to group respondents who provide similar responses on several questions. In Clustering we use more than one variable that analyzes responses to several questions in order to find similar respondents. Clustering is based on the concept of creating groups based on their proximity to, or distance from, each other. Respondents within a cluster, therefore, are relatively homogenous. Most widely used Algorithms are 1)K-Means: MacQueen, J. B., Some methods for classification and analysis of multivariate observations, in Proc. 5th Berkeley Symp. Mathematical Statistics and Probability, 1967 2) BIRCH: Zhang, T., Ramakrishna, R., and Livny, M. 1996. BIRCH: an efficient data clustering method for very large databases. In SIGMOD 96 Let us look at some more major areas of application of data mining in the marketing like Customer profiling, Deviation analysis and Trend analysis. The pattern which formed after mining the data helps in analytics.M Customer profiling This help to predict several marketing decision. A customer profile is a model of customer based on this marketer decides on the right strategies and tactics to meet the needs of that customer .The data mining task used in customer profiling can be dependency analysis, class identification and concept description. Below giving set of transaction that can help marketer to construct useful customer profiles. Frequency of purchases Marketing firm can build targeted promotion offer such as frequent buyer programs by looking how often their customer purchases product from their shop. Rcency of purchases The meaning of term is How long has it been since this customer last placed an order? Suppose a customer frequently visit the shop.It has been found that the specific customer or customer group not visiting the firm over long period of time .Market investigate the reason. By knowing this they can take appropriate offer or action. Size of purchases It tells, on a particular transaction how much he or she spends. This information helps to give resources to those customer groups. Identifying typical customer groups It gives characteristics of each group .For example a profile indicating that the customer has purchased a WINDOWS 7 SOFTWARE CD may hold to the marketer offering a special deal for MICROSOFT OFFICE SOFTWARE CD. Prospecting Customer profiles like buying patterns, give clues to the marketer on prospective customers. Say for example, consider the pattern Purchase of Norton Anti Virus package with one year validity is followed by purchase of Norton Up gradation version /or new version within 11 months about 85% of the time by high income customers discovered by data mining. Analyst who analysis pattern can identify the prospective customers for Upgraded/new version based on first time purchase details and tailor the mail catalog accordingly, thus, increasing the prospect of sales. 2 Deviation analysis Deviation analysis is one of the important analysis for example a higher than normal credit purchase on a credit card can be a fraud anomaly or a genuine purchase by the customer changes.Once a deviation has been discovered as a fraud, the marketer takes appropriate steps to prevent such frauds and initiates corrective action.If the deviation has been discovered as a change, further information collection is necessary. For example, a change can be that a customer got a new job and moved to a new house. In this case, the marketer has to update the knowledge about the customer. 3) Trend analysis Trends are patterns that persist over a period of time. Trends could be short-term trends like the immediate increase and subsequent slow decrease of sales following a sales campaign. Or, trends could be long-term, like the slow flattening of sales of a product over a few years. Data mining tools, such as visualization, help us detect trends, sometimes very subtle and hidden in the database, which would have been missed using traditional analysis tools like scatter plots. In marketing decisions, trends can be used for evaluating marketing programs or to forecast future sales. The market basket analysis gives the relationship between different product purchased by a customer .Using this techniques we can develop marketing strategy for promoting product that have dependency relationship in customers mind. Class identification It groups customers into classes which are defined in advance. Mathematical taxonomy and clustering are being used for class identification task. What the first one does is it maximizes the similarity with in classes but minimize similarity between classes. In clustering approach it determine the clustering according to attribute similarity as well as conceptual cohesiveness as defined by domain knowledge (describe above). A company doing business over the net, based on the session log data of internet users, the firm can classify the web users into email only users Surfers or Just for fun Surfer etc This kind of softwares allows the market research team or concerned people to view complex 3-D and 2-D patterns. They also provide drill down drill up slice facilities. In the KDD (knowledge discovery from data base) process, data visualization is used in association with other tasks such as dependency analysis, class identification, deviation detection and clustering. IBM SPSS PASW has got good data visualization techniques. Some of them are explained in Part 1 of the report. Conclusion Report discussed about Data mining process, short discussion about different mining techniques such as classification tree, neural network, Regression and their application in marketing domain. My report Also cover different type of analyzes and tasks being used. Most of the big firms in the UK already implemented data mining environment for their business analytics. Some disadvantages may be difficulty to find out data mining expert and building the environment is costly. With regards to data mining privacy is another issue organization are most concerned about.