Monday, February 17, 2020

Wal-Mart's German Misadventure - case study Term Paper

Wal-Mart's German Misadventure - case study - Term Paper Example Indeed, proper global marketing if implemented correctly has the  ability  to guide a company to the next level. Different  strategies  are employed based on each specific region where  the company is operating (Ocampo, 1). For example, McDonald's varies its operation and attitude towards business based on their restaurants’ location. The company identifies the popular items within a given country and then focuses on marketing the same. Global marketing is particularly important for business organizations that provide products as well as services possessing a universal demand. McDonald’s success story can be well illustrated through the presentation of some simple statistical evidences: in fact, â€Å"McDonald’s is now the â€Å"leading global food service retailer† with 33,000 local restaurants and serving almost 68 million people in119 countries each day (Introduction to McDonald’s)†. ... The following report illustrates the case of Wal-Mart, the world’s biggest retail chain that struggled to concrete its feet in Germany, incurring huge loss and experiencing successive obliteration from the German market. Overview and Background of the case company- Wal-Mart Stores, INC is an American public stock company, which is into a business that runs a chain of warehouse stores and discount departments worldwide. Sam Walton founded it in 1962 and since then, the company hasn’t stopped growing, increasing its stores number from 24 in 1967 to 276 in 1980. Nowadays, the company operates in 4400 stores in the US only and has expanded its activities internationally. The company integrated the NYSE (New York Stock Exchange) in 1972. Moreover, Wal-Mart has all over 8500 stores in the entire world under 55 different names such as in Mexico where it operates as Walmax, in Britain it operates as Asda likewise Seiyu in Japan and as Best price in India. It has been successful in implementing their concept globally, ranking among the top retailers in the various countries they operate in. In act, after it has started its globalization plans in the 90s, Wal-Mart became by 2003 the largest retailer in Mexico, Canada, Argentina and Puerto Rico. The organization was started as a single store, which soon became the largest retail shop of the world. Thanks to its prolific success, the organization is called the â€Å"TREND SETTER† in retail chain shops by some researchers. Furthermore, Wal-Mart operates each store from the product, which they have in stocks. Wal-Mart has a philosophy of providing lowest price everyday or EDLP and superior customer support. This company uses its unique cross-docking inventory system, which reduces the

Monday, February 3, 2020

Fall of the House of Usher Journal Essay Example | Topics and Well Written Essays - 250 words

Fall of the House of Usher Journal - Essay Example Homosexuality is an implied vice in the story. In their first meeting, Roderick Usher greets him with energetic warmth that creates a sense of an overdone cordiality. The association of the Narrator and Roderick is not entirely elaborated, the narrator describes Usher as a boyhood friend and further elaborates that they were intimate during their childhood. Usher writes the Narrator a letter asking him to accord him company during the distressful time, implies sexual attraction between the two friends. Despite being terrified by the house of Usher and his illness, the narrator cannot resist the attraction to the twisted world of Roderick (Poe and David 61). There is an implication that Roderick and Madeline are inseparable. Madeline coming back after being buried could be perceived as a ghost coming back for revenge or simply hallucinations of Roderick, to help him remember her. The possibility that Madeline and Roderick are halves of the same person, who can only co-exist together. When Madeline dies, Roderick prefers to entomb her inside the house as opposed to using the family`s